The Lady in Red


What particular color can a female or a male wear that will most likely attract the opposite sex?

(Hint: read the title)

Well, if you guess red, then you’re correct.

According to a study from the University of Rochester, wearing red would make you more attractive towards the opposite sex. That’s right, you heard me. All this time you’ve been trying to catch Johnny’s eye with your curve hugging navy blue dress, when you should have took it up a notch with that red hot dress.

Zuleyka Rivera
Image by The Heart Truth


100 men in the study were given photos of a “moderately attractive” female and were asked to rate how attractive she was
          Shirt color (the same woman with three different color shirts)
o   Wearing red was considered most attractive
          Background color (Three different colors)
o   The female was considered most attractive with the red background
Also, the guys were asked if they had $100, how much they were willing to spend on the female.
 When the female was wearing red, guys were willing to spend more on her than when she was wearing blue.

The same goes the other way around too, women are attracted to men in red.

Hubba, hubba

For this powerful, yet subtle color men believe that they’re less likely to be rejected by women wearing red, the study concluded.


The color red signals fertility and men are built to seek a mate who’s fertile, available. (Source:

Here are some inspirations for rocking red 

Red Hot

Note: By no way I’m completely suggesting that you should only wear red to attract someone. If you love blue or green or polka dot, by all means wear it 🙂 This was an actual study that I believed was very interesting to report.

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  • Reply BroHawk92

    Interesting post. Red is actually my favorite color, although, I tend to wear more of other colors. I now understand why I notice a "Woman in Red" more frequently.

    If I only had this knowledge in my single, younger days! 🙂

    Thank you for sharing!

    May 15, 2013 at 11:40 pm
  • Reply Elizabeth Scott

    I can not agree more that red is a definite color of attraction. I tend to wear it as an accent color and not the dominating color. I love your photos of ensembles that have a touch of color.

    May 16, 2013 at 4:32 pm
  • Reply JeriWB

    Probably also a little bit why red cars are usually so eye-catching…

    May 16, 2013 at 5:20 pm
  • Reply Susan Cooper

    I did and that why it has been a favored color for many years. I love red but as an accent but I do wear it. 🙂

    May 16, 2013 at 6:25 pm
  • Reply Le Petit Plastique

    Love your blog! Maybe we could follow each other on bloglovin or GFC? Please leave me a comment or follow me and I will follow you =)

    *PersunMall Giveaway On My Blog*

    June 17, 2013 at 3:17 am
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